> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vorel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Conversation volume, funnels, cost, and a workbench for the questions the standard reports do not answer.

Analytics answers what happened. [Quality](/quality/overview) answers how well it went, and
[Insights](/analytics/insights) answers why.

## The standard reports

<CardGroup cols={2}>
  <Card title="Volume" icon="chart-column">
    Conversations over time, split by channel, with the change against the previous period.
  </Card>

  <Card title="Funnel" icon="filter">
    Conversations to qualified leads to bookings, so you can see where people drop out.
  </Card>

  <Card title="Handoffs" icon="user-group">
    How often the agent escalates, and what triggers it. A rising handoff rate usually means a
    knowledge gap rather than a worse agent.
  </Card>

  <Card title="Cost" icon="coins">
    Voice minutes and usage, rolled up per period.
  </Card>
</CardGroup>

Every report carries a window selector and a comparison against the previous period, because an
absolute number without a trend is not actionable.

## The workbench

The standard reports cover the common questions. The workbench covers yours.

Build a query by picking what to measure, how to break it down, and how to filter it, then save it.
Saved views can be shared with your team, and a share link can be issued for a report someone
outside the workspace needs to see on a recurring basis.

## Ask in plain language

You can ask a question in words rather than building a query. "How many bookings came from WhatsApp
last month compared with the month before" returns a chart and the numbers behind it.

This runs real queries against your data. It does not estimate, and where it cannot answer it says
so rather than producing a plausible-looking chart.

The same capability is available to your team from [Telegram, WhatsApp and MCP](/assistants/overview).

## Exports

Any report can be exported. Larger exports are generated in the background and you are notified when
they are ready.

For a programmatic feed, use the [API](/api-reference/introduction) or subscribe to
[webhooks](/integrations/webhooks) rather than scraping exports on a schedule.

## Weekly rollup

A weekly summary is available through the API at `/api/v1/analytics/weekly-rollup`, which is the
endpoint to point your own reporting at.

## The daily digest

A daily digest goes to your team with the numbers at a glance, what needs action, and anything that
stands out. It can be delivered in-app, by email, or to [Telegram](/assistants/telegram).

The digest is the surface most teams actually read, so it is deliberately short: three sections, one
line per fact.

## What to watch

* **Handoff rate**, week over week. A rise means the agent is hitting things it cannot answer.
* **Funnel drop-off** between conversation and qualified lead. This is usually a qualification
  configuration problem, not a model problem.
* **Volume by channel.** Channel mix shifts change every other number you are comparing.
* **Cost per booking** for outbound. See [Outbound](/automation/outbound).